A Chinese Brand, Created by Him Who Switched to a Job He was Not Trained for Inspirited by the Royal Symbol of European Renaissance
Wednesday, July 15 2020 bai yudong
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WeChat public account: 匠心之城, ID: jxzc681
Faith at The Moment
There is a texture,
Warm with fingers,
There is a craft,
Hard to change.
"福" "禄" "寿" "囍"
Represent the best wishes in Chinese traditional culture
Everyone wants good luck can always be around, the happier the better
From 7 am to 12 am,
"When I first started learning,
17 hours a day. "
Love to the death
So excited to be sleepless.
The young man who was born in the 90s said so,
The founder of GeYe handmade leather studio
The earliest leather carving originated from American cowboy culture.
Based on creeping grass pattern as the traditional design.
During the Renaissance,
The European royal family often used it to symbolize the nobility.
Now in China, while speaking of "carving",
Most people think of
Hard carved woodcarving.
However, Bai is engraved on the soft.
In his hands,
The sculpture is becoming vivid.
Deeply influenced by his mother since childhood,
He helped to draw the patterns aside,
When his mom stitched the soles of shoes.
Majoring in fashion design in college
He became an expert in hand-painting.
Bai came to Lushan's hand-painted training camp as a teaching assistant.
Here he met a friend.
After in-depth communication,
He got to know the skill of leather carving.
And find more leather sculptures online
Which made him amazed.
Since then his love for leather carvings was out of control.
But the leather carving is complicated and delicate type of craft,
Not to mention that the selection of materials, cutting, wetting, printing,
The engraving, beating, dyeing, and other processes are cumbersome.
Hundreds of tools are needed.
Therefore, Bai sprung up with the idea of studying abroad,
Then he went to Polimoda,
Which is Italy's top fashion school.
Bai finally came to this art hall through his hard work.
He was fascinated by the charm of leather carvings and was deeply influenced by the stories of luxury brands such as Gucci and FENDI.
"Italy is a country which creates too many luxury brands of goods,
Its design and process for luxury goods are quite mature.
Studying in Italy is a very good experience for me,
It gives me brand awareness. "
Behind these luxury brands is culture,
Culture is deeply attached to feelings,
Bai is also inseparable from his native country.
Handmade leather goods are still a niche culture in today’s China,
The exaggerated style of carved leather goods is not accepted widely by the public.
But Bai still chose to return to China for his leather carving dream.
He wanted to use what he learned in Italy to create a Chinese brand, which is going to be also well-known in the world someday.
In January 2015,
The leather handicraft workshop was officially established.
The word "GeYe" comes from " I-Ching"
which indicates craft skills need to keep innovated all the time.
Many online handmade leather goods stores nowadays,
Often promotes mechanic works as handmade ones,
Machine cutting, machine stitching,
Finishing with machine polishing,
In response, Bai said:
He just wants to be himself, and keep his handmade leather carving ideal.
Bai and his team work hard on the designs,
Embedded more innovative ideas into the product design.
Tattoos, ukiyo-e, myths, and legends,
All inspired Bai.
In their hands,
Leather has more manifestations.
While catching the market trend,
The design is also full of stories,
Bai gives a soul to his product.
For example, the combination of handmade leather goods and headphones,
"Three Don’t Skeletons" series products.
"Don't listen, don't see, don't say" are originated from the Buddhism
“See no evil, hear no evil, and speak no evil”
Bai interpreted the tradition into a new design,
When traditional skills meet the market trend,
It will refresh our feelings.
In addition, Chinese classical flowers and birds,
Thai Buddha, American cartoon,
All can become the pattern of the products.
They can also make it as a product pattern.
One day in 2015,
A customer walked into GeYe studio,
Asked to customize a wallet.
Unlike the general customers,
The pattern he asked for is from his body,
The crane tattoo on the left arm.
Because the pattern is tattooed on the arm,
The shape is a long bar,
So it can't be engraved directly according to the original figure,
This requires making some changes with some new elements to satisfy the customer.
Bai and his team made it!
"In the process of completing the order,
Work is about achieving self. "
In 2015, Bai was invited to participate in
Beijing International Design Week and Macau International Design Week.
In 2016, Bai won the Excellent Award of
"Creative Design Innovation of Cultural Fair".
With honors follow one after another,
Bai gets more and more orders,
The problems also pop up.
The biggest problem for GeYe is its production capacity.
High-end production is tailor-made,
Mass production without strict quality control can meet the urgent market need,
But it is going to hurt GeYe’s reputation eventually.
Today, the studio has entered Shanghai,
Operations are on the right track.
Bai starts to consider diversity.
Because art itself comes from life,
And goes beyond it.
Two cats in the studio,
"In my spare time,
Just tease our lucky cat. "
But in fact,
These two cats often appear in their artworks.
Carve the cat, and play with them.
Try to think of work as life,
Then life is meaningful, work is full of taste.
Faith has nothing to do with party, religion, or politics, neither does it have to bear the fate of all mankind, nor must it be equated with loftiness.
As long as you understand what you should do, do not be confused, do not be frustrated, and can suppress the irritability, grow up and maintain a positive attitude at all times,
That is faith.
“People can put faith in their hearts,
Or carved in their hands,
Want to put my faith everywhere.”
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